An evolution of an iconic collection, this marks Bieber’s first advertising venture for the jeweler since her appointment as a Tiffany & Co. global House ambassador last October. The campaign debuted this summer and was shot by Glen Luchford on location in Los Angeles. Bieber wears key designs from the T Collection, including new pavé diamond earrings and oversized pen- dants, perfect for stacking and layering. More styles will roll out by end of year, with Tiffany planning much more for T Collection by 2023 and we can’t wait. LUX had the opportunity to share a few questions with Hailey on her exciting new campaign.
1. WHAT WAS IT LIKE SHOOTING THE LATEST TIFFANY T CAMPAIGN? HOW DOES IT FEEL
BEING THE FACE OF SUCH AN ICONIC BRAND? Shooting the recent campaign was amazing. I love working with the Tiffany team. It’s always been a dream of mine to be associated with the brand and I’m so grateful to be the face of Tiffany T.
2. WHAT DO YOU LIKE MOST ABOUT THE
TIFFANY T COLLECTION AND HOW WOULD YOU WEAR OR STYLE THE PIECES?
What I love most about the collection is that you can dress it up or wear it as every day jewelry. I love layering the pieces and mixing and matching!
3.ARE YOU MORE OF A ROSE, YELLOW OR WHITE GOLD PERSON?
I am definitely a yellow gold girl.
4. JEWELRY IS A VERY PERSONAL THING.
WHAT WAS YOUR VERY FIRST MEMORY OF TIFFANY & CO. OR ITS JEWELRY?
My very first memory was seeing my older sister receive her first piece of Tiffany jewelry for her 16th birthday. I remem- ber thinking what a big deal it was that she got Tiffany!
5. TIFFANY T EMBODIES UNWAVERING STRENGTH AND STRONGEST CONNECTION OF ALL,
THE ONE WITH OURSELVES.
WHAT DOES THAT MEAN TO YOU?
To me, I believe admitting when we aren’t strong is how we find strength. Being vulnerable and able to admit when we aren’t ok is a strength and that’s something I’m working on in my life.
6. WHAT HAS INSPIRED YOU CREATIVELY RECENTLY? WHAT DO YOU THINK OF
THE TIFFANY T COLLECTION?
Recently I’ve been very inspired by art. I love the Tiffany T collection - it’s perfectly wearable yet super chic.
7. HOW DO YOU FEEL WHEN YOU PUT ON A BEAUTIFUL PIECE OF JEWELRY?
When I put on a beautiful piece of jewelry I feel strong and beautiful!
8. WHO WOULD YOU MOST WANT TO HAVE BREAKFAST AT TIFFANY’S WITH?
WHAT WOULD YOU ORDER?
I would love to have breakfast at Tiffany’s with Oprah and I would order everything.
9. WHO OR WHAT HAS MADE YOU FEEL EMPOWERED RECENTLY?
Love makes me feel the most empowered. Love from family and love from my friends.
10. WHO ARE SOME OF THE WOMEN THAT
YOU ADMIRE IN YOUR LIFE?
I definitely admire my Mom, her gentleness and her strength, and I admire her mom, my Grandma.
11. WHAT’S THE BEST ADVICE YOU’VE RECEIVED ABOUT STAYING TRUE
TO YOURSELF?
The best advice I received would be, always be myself because people are drawn to me for who I am, not for anybody I try to be. That’s always stuck with me.
photography courtesy of Tiffany & Co. www.Tiffany.com
